The ever-growing popularity of SaaS businesses has led to plenty of competition.
To attract new users and increase MRR (monthly reoccurring revenue), you need to take advantage of and master the following marketing strategies:
A well-planned content marketing strategy can help you generate new customers, reduce churn and keep your existing users engaged.
Businesses all over the world are reaping the benefits of content marketing to attract visitors to their website, generate leads and build their brand. The biggest advantage of content marketing is that, like any other worthy investment, it has a compounding power of return and will increase in value over time. Unlike other marketing methods, such as pay-per-click marketing, content marketing will continue to drive leads over time.
Content marketing is an asset that is owned rather than rented by businesses, so once it’s out in the open, you can continue to benefit from it without having to keep spending.
Search engine optimisation goes hand in hand with content marketing and helps your content be discovered. By using on-page SEO techniques, you can boost your website in search engine rankings and make it more visible to consumers, you can read more about the benefits in this article featured in the Harvard Business Review. You can also use SEO techniques to drive referral traffic to your site by building quality backlinks and increasing conversions.
Paid Advertising (PPC)
While SEO and content marketing are the most cost-effective methods of generating leads, a pay-per-click campaign is a great addition that can give you instant results. If your website is struggling to generate organic search traffic, PPC could be a great option for you. In order to run a successful PPC campaign, it’s a good idea to test out different versions of ad copy and decipher which is the best for your brand and audience. Keyword research is a must, by using relevant keywords in your ad copy, you can ensure that your ads pop up in the most relevant search engine queries.
We’d always recommend starting with a small budget, and experimenting with copy, images, channels and call to actions, before ramping up your spend.
If you’d like advice on how to drive more traffic, reduce churn or nurture your existing users get in touch, we’d be happy to help.