ONE GOAL.
THREE ENGINES.
ALL POINTED AT NEW BUSINESS.
ALL POINTED AT NEW BUSINESS.
THE PROBLEM
You’re scaling. You need a consistent flow of new business enquiries. But most recruitment firms are either doing nothing, doing everything at random, or working with agencies that don’t understand the sector well enough to make it land.
Here’s what that looks like in practice:
Marketing is reactive — a flurry of posts when someone has time, nothing when they don’t
You’re spending on ads without a clear strategy — burning budget on traffic that doesn’t convert
Your best prospects don’t know you exist — or worse, they do but your brand doesn’t give them a reason to reach out
New business enquiries come from referrals and luck — not from a system you can rely on
SOUND FAMILIAR?
Growing a recruitment firm on referrals and reputation alone only gets you so far. At some point, you need a marketing engine that runs consistently — and brings the right clients to you.
OUR ENGAGEMENT SERVICES
Three engines. One direction. New business enquiries.
We’re a full-service marketing agency — but that doesn’t mean we do everything for everyone. Everything we do is built around one outcome: getting the right clients to find you, trust you, and reach out. Here’s how we make that happen.
01.
ORGANIC GROWTH
Build the kind of reputation that brings clients to you.
Organic growth is the long game — and the one most recruitment firms either skip or do badly. We build and execute an organic strategy that makes your brand impossible to ignore: SEO that gets you found, social content that builds genuine authority, and thought leadership that gives your ideal clients a reason to trust you before they’ve even spoken to you.
What we do:
SEO strategy and execution — so you rank when clients are searching
LinkedIn and social media content that builds authority, not just followers
Thought leadership and blog content tailored to your niche
Website copy and conversion optimisation
The commercial upside: a consistent, compounding source of inbound enquiries that gets stronger over time — without paying for every click.
02.
PAID GROWTH
Turn pipeline on when you need it.
Organic growth takes time. Paid growth fills the gap. When you need to accelerate — whether that’s entering a new market, pushing into a new sector, or simply making sure your pipeline doesn’t dry up — paid is how you do it fast. We run LinkedIn, Google, and paid social campaigns that are built for recruitment firms, not repurposed from an e-commerce playbook.
What we do:
LinkedIn Ads — the highest-intent platform for reaching hiring decision-makers
Google Ads — capture clients actively searching for recruitment services
Paid social retargeting — stay visible to warm prospects across channels
Landing page strategy and conversion tracking built in from the start
The commercial upside: predictable, measurable enquiries you can dial up or down based on where your business is right now.
03.
ACCOUNT-BASED MARKETING
Stop marketing to everyone. Start winning the clients you actually want.
ABM is for when you know exactly who you want to work with and you’re done waiting for them to find you. We build bespoke campaigns that target specific companies — the ones on your dream client list — with content, messaging, and outreach designed for them specifically. Not a spray-and-pray approach. A sniper approach.
What we do:
Identify and map your target accounts and key decision-makers
Build bespoke content and campaigns tailored to each account
Multi-touch outreach across LinkedIn, email, paid, and direct mail
Track engagement and equip your BD team to follow up at the right moment
The commercial upside: instead of waiting for dream clients to come to you, you go to them — with the right message, at the right time, in the right place.
BETTER TOGETHER
Each service works on its own. Together, they compound.
Most clients come to us for one thing and stay for the system. Here’s why the three engines work better together:
Organic Growth
builds your long-term reputation and brings warm inbound traffic to your website over time. It’s the foundation everything else sits on.
Paid Growth
accelerates what organic has built. It puts your brand in front of the right people right now — and converts warmer audiences faster because they’ve already seen your content.
Account-Based Marketing
takes the most valuable slice of your audience and goes deep. When your brand already has credibility from organic and paid, ABM outreach lands completely differently.
WHAT SUCCESS LOOKS LIKE
Real campaigns. Real results.
We helped a specialist tech recruiter build a full inbound engine from scratch — organic content, a targeted LinkedIn Ads campaign, and an ABM push into their top 20 target accounts. Within six months they had more inbound enquiries than their entire previous year.
4
x
increase in inbound enquiries within 6 months
62
%
of new clients now come from marketing, not referrals
3
x
return on paid ad spend within the first quarter
WHY WORK WITH theLEAP
We only work with recruitment firms. That means we already understand your market, your buyers, your language, and the commercial pressures you’re under. We don’t need a six-week onboarding process to get up to speed.
Everything we build is pointed at one thing: new business enquiries. Not vanity metrics, not follower counts — conversations with the clients you actually want to win.
When you work with us, you get:
A team that only works with recruitment firms — no generalists
Strategy and execution under one roof — no briefing multiple agencies
Commercial focus — every piece of activity is measured against pipeline, not just metrics
Flexible engagement — start with one service and build from there
READY TO BUILD YOUR MARKETING ENGINE?
Let’s talk about where you are, where you want to get to, and which services make the most sense to start with.
