THE PROBLEM
Most recruitment firms invest time and money into marketing – and then lose deals at the final hurdle. Not because they’re not good enough. But because their sales materials don’t reflect how good they actually are.
A generic deck. A rates-focused proposal. A follow-up email with no case study. A pitch to a FTSE 250 Head of Talent that looks like it was written for anyone.
That’s the gap we close.
You’ve got warm inbound enquiries, but your pitch deck doesn’t match the impression your marketing created
Proposals are generic, rates, services, a company overview – with nothing tailored to the prospect in front of you
Your follow-up is a standard “great to meet you”, and the prospect goes quiet after day three
You have success stories, but they live in someone’s head, not in a document you can send
SOUND FAMILIAR?
Your targeting is working. Your marketing is building awareness. Warm enquiries are coming in. The next question is whether you close them — and the answer to that is almost always determined before you walk into the room.
OUR SALES ENABLEMENT SERVICES
Three deliverables. One outcome: a higher close rate.
Sales enablement isn’t about making things look nice. It’s about making sure every touchpoint in your sales process – from the first email to the final pitch – is doing its job commercially. We build the materials that turn warm conversations into signed clients.
01.
PITCH DECKS
Win the room. Win the brief.
A pitch deck is rarely the reason someone says yes, but it’s frequently the reason someone says no. A deck that looks generic, feels unfocused, or front-loads credentials instead of commercial relevance will undermine everything your marketing worked to build.
We write and design pitch decks that are structured to convert. Every slide earns its place. The narrative is built around what your prospect cares about, not what you want to show off. And because we only work with recruitment firms, we already understand how the conversation goes.
What we build:
Credentials decks, built for first meetings with new prospects
Sector-specific pitch decks, tailored to the verticals you target
Leave-behind documents, something worth reading after you’ve left the room
Executive summaries, one-pagers that open doors before the full pitch
The commercial upside: your marketing creates the expectation. Your pitch deck needs to meet it. When it does, close rates improve significantly.
02.
CASE STUDIES
Your best proof. Made watertight.
Recruitment leaders hear the same claims from every agency: “We find great people fast”, “We really understand your sector”, “We’re different.” Case studies are how you prove it rather than say it.
The problem is that most recruitment firms either don’t have case studies written down, or the ones they do have are too vague to be persuasive. “We placed 12 roles in Q3” isn’t a case study. It’s a footnote.
We extract the detail that actually matters – the context, the challenge, the commercial impact, and turn it into something a sceptical procurement lead or Head of Talent will find genuinely compelling.
What we build:
Sector-specific case studies written in the language of your buyers
Challenge–solution–result format with quantified outcomes wherever possible
Short-form proof snippets for email follow-ups, proposals and LinkedIn
Testimonial packages — structured questions, written-up responses, ready to use
The commercial upside: prospects who receive a relevant case study before or after a meeting are significantly more likely to progress to a second conversation.
03.
SALES MATERIALS
From first reply to signed contract.
Most of the action in a deal happens in the gaps – the days between your pitch and their decision, the follow-up emails that either maintain momentum or let it drift. We build the materials that keep things moving: structured follow-up sequences, objection handling guides, and bespoke proposals that make it easy for the prospect to say yes.
This is where deals are actually won or lost. Not in the meeting – in everything that happens after it.
What we build:
Multi-touch follow-up email sequences, with a different asset at each stage
Bespoke proposals, written around their firm, not copied from a template
Objection handling guides, so your team knows exactly what to say when it gets tough
Commercial one-pagers, the document that gets forwarded internally when you’re not in the room
The commercial upside: warm leads that receive structured, relevant follow-up are significantly less likely to go quiet. The material does the selling when you’re not there to do it yourself.
HOW IT CONNECTS TO THE SYSTEM
Targeting and marketing bring them in. Convert closes them.
Sales enablement isn’t a standalone service – it’s the final stage of a joined-up system. When your marketing is working, it creates warm inbound enquiries from exactly the right kind of firms. Those prospects arrive knowing who you are and broadly what you do. The question then becomes: can your pitch process match the expectation your marketing created?
STAGE 01
Target
We identify your ideal clients, build verified contact lists, and keep your CRM enriched. The result: a pipeline of the right firms, warm and ready to engage. Learn more →
STAGE 02
Market
Organic content, paid campaigns, and ABM activity build awareness and trust with those target firms over time. By the time they enquire, they already know who you are. Learn more →
STAGE 03 — YOU ARE HERE
Convert
The pitch deck, case studies, and sales materials that turn that warm enquiry into a signed client. This is where the system pays off.
WHAT SUCCESS LOOKS LIKE
Real materials. Real results.
We worked with a PE-backed specialist recruiter who was generating solid inbound interest from their marketing activity, but struggling to convert beyond the first meeting. Their deck was a seven-year-old PowerPoint. Their proposals were templated. They had no written case studies.
Within 90 days we had rebuilt their full pitch process: a new credentials deck, three sector case studies, and a four-touch follow-up sequence. Their conversion rate from first meeting to signed client improved significantly in the following quarter.
40
%
improvement in first-to-second meeting conversion rate
2
x
proposal win rate after implementing structured follow-up
90
days
from first brief to full pitch process in place
WHY WORK WITH theLEAP
We only work with recruitment firms. That means we understand your buyers; hiring managers, talent leads, procurement teams, CFOs, and how they evaluate agency partners. We write and design for that audience, not a generic B2B one.
Every piece of sales material we build is rooted in what the prospect needs to see, hear and believe to move forward. Not what looks impressive in a portfolio.
When you work with us, you get:
Recruitment-specialist copywriters – we speak the language of your buyers
Commercially focused – every slide, sentence and structure is designed to advance the deal
Connected to the full system, your sales materials align with your marketing, not contradict it
Fast turnaround, we know you need materials before the next pitch, not six weeks from now
READY TO CLOSE MORE OF THE DEALS YOU’RE ALREADY WINNING?
Let’s talk about what your current pitch process looks like and where we can help it work harder.
