When you’re developing your new online recruitment platform, all the technical work to create a world class recruitment website will be done by your web development team. However, development teams typically only develop the website itself, meaning you will need to set up some SEO basics along the way to help your new website rank well in search engines like Google and Bing when it’s time to launch.
Setting up SEO on your recruitment platform
Our SEO starter pack service
This is where theLEAP comes in, our expert SEO team have created a simple, yet effective SEO Starter Service which will help you get all the basics of On-Page SEO set up during the development process and provide Keyword Research to inform your content decisions and prepare you for SEO success.
By investing in SEO, you can make sure that when businesses use search engines to find their next recruitment partner, they discover your agency.
- Sitemap creation
- Keyword research
- Keyword mapping
- Optimised on-page elements
- SEO ready site structure
- URL redirects
Our SEO starter packs
Basic SEO starter pack
£ 750
project- Sitemap creation
- Robots.txt creation
- Keyword map
- Page titles & descriptions
- Page header tags
- URL structure
- URL redirects
Website content creationContent planInternal linking structure
Premium SEO starter pack
£ Custom
project- Sitemap creation
- Robots.txt creation
- Keyword map
- Page titles & descriptions
- Page header tags
- URL structure
- URL redirects
- Content creation
- Content Plan
- Internal linking structure
Ready to get started?
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So what's included?
Services in basic SEO starter pack
Our Basic SEO Starter Package, tailored for brand new online recruitment platforms, will include all the basics required to ensure that search engines like Google can easily crawl, index and understand your new website.
Sitemap creation
A sitemap is an essential tool to have on your website, a sitemap make it easier for search engines to crawl your website and find your pages. Our sitemaps will also inform search engines of the hierarchy of your site, ensuring that your most important pages are seen.
Robots.txt creation
An optimised Robots.txt file is important for making sure search engines do not view and index pages and areas of your website that you don’t want them to. Robots.txt files provide search engines with rules on how to look at and index your website, allowing you to cordon off admin areas and sections of your website containing sensitive data.
Keyword map
Our SEO experts will do in depth keyword research for your business, finding out what search phrases for your business have the most searches behind them, to inform your ongoing SEM strategies. Once our team have completed your keyword research, they will create a keyword map of your website, tagging each page with the best and most relevant keywords for that area.
Optimised Page Titles & Descriptions
The meta titles and descriptions of your website are important for helping search engines and users to understand the content and context of each page of your website. For users visiting your site from a search engine, your meta titles and descriptions will be the first thing they see from you in the search engines, giving you a chance to pitch your platform to them from the search engine results page.
Optimised page header tags
Header tags help segment the content of a webpage under headings and subheadings, making your content more digestible for users. Optimised header tags also give search engines like a Google a better understanding of the content on any given webpage and provide context for which sections of content are the most important.
Optimised URL Structure
The URL structure of your website dictates how easy it is for users and search engines to navigate your website and understand where they are. Our SEO team will optimise your new site’s URL structure for both SEO and ease of navigation.
URL Redirect Implementation
Finally, our team will also implement URL redirects where necessary, preventing users and search engines from finding multiple versions of the same webpage and effectively remove out of date job listings and webpages, while maintaining the SEO value of those page
Services in premium SEO starter pack
Our Premium SEO Starter Package for new recruitment web platforms will include all of the services provided in the basic package, as well as content production for your website to make sure that it is ready to launch.
All services from basic pack
Our Premium SEO Starter Package for new recruitment web platforms will include all of the services provided in the basic package, as well as content production for your website to make sure that it is ready to launch with top-quality and informative content.
Optimised website content creation
Content is the lifeblood of a webpage, which is why our expert team will create in-depth, SEO optimised content for every page of your web platform. By having our SEO team create the content, you can rest assured that all the content on your website will be optimised for search engine success and valuable to your audience.
3 Month Blog Content Plan
The content on your website should not stop at your existing pages, having a blog is an essential tool for keeping your audience engaged with your brand and providing search engines with fresh content to crawl and index. Which is why our SEO team will put together a plan for 3 months of blog posts, which will be driven by our keyword research, while this only includes the content plan we can provide custom pricing if you need to outsource the writing to theLEAP.
Internal Linking Structure
Internal linking is another great way to bolster your SEO and audience engagement efforts, having hyperlinks within your site’s content linking to relevant areas your site will help search engines and users better navigate your website. Which is why our expert SEO team will implement an optimised internal linking structure in the content we provide and your 3 Month Blog Content Plan, helping to bolster and futureproof your SEO efforts.
Frequently asked questions
What is included with the SEO starter pack?
We offer two different SEO starter packs, with the option of either a basic SEO starter pack or premium SEO starter pack.
Please consult the table above or contact us to discover what each package includes.
Why do I need an SEO starter pack?
Many website developers will only handle the creation of your website and not any of the SEO elements required for post-launch success.
By investing in an SEO starter pack, you can ensure that your website launches with all the SEO essentials required to get your site found in search engines like Google.
Does theLEAP offer ongoing SEO services?
Yes we do! Once your website is launched, theLEAP can provide ongoing SEO support to your brand.
As we know the SEO essentials are already in place on your website, we can quickly start a Search Engine Optimisation campaign for your recruitment platform, to help you get found for searches related to your brand!
To discover more about our ongoing SEO services, visit our Search Engine Optimisation page, or get in contact with us!
