SEARCH ENGINE
OPTIMISATION
Let’s make sure you’re #1
WONDERING WHETHER
SEO IS WORTH IT?
Every day HR managers, business owners and company directors are using search engines like Google to find recruitment partners.
If your website isn’t appearing in the results page for searches that are relevant to your recruitment services, you could be missing out on 100’s of potential leads every year.
By investing in SEO, you can make sure that when businesses use search engines to find their next recruitment partner, they discover your agency.
WHAT WE DO
We start every SEO project by undertaking an extensive SEO site audit, to determine what elements of your website currently work well and what elements need further optimisation, we’ll then put together an SEO strategy and recommend a monthly plan to achieve your goals. Knowing your budget at the outset helps us to put realistic SEO strategy together, which may include:
In-depth SEO audit
Keyword research
Technical SEO fixes
Backlink building
On-page optimisation
Content planning & writing
Content publishing & optimisation
New website SEO started packs
ON-PAGE SEO
On-page SEO is about making sure your website’s pages and content is properly optimised for both users looking at your site and search engines like Google. Ensuring that your webpages feature unique content which will be helpful to your users, as well as relevant keywords and all the essential SEO elements to help search engines better understand your website.
LEAD GENERATION
Attracting clients that are ready to hire requires an SEO strategy that looks closely at user intent. This is why we focus on highly targeted keywords with low search volumes, so you attract and convert leads that are ready to commit.
TECHNICAL SEO
Technical SEO is a process which ensures that your website meets the technical standards of modern search engines and users, resulting in a fast and well structured website, which is quick and easy to use. Undergoing Technical SEO, will fix any technical and speed issues your site has, ultimately leading to improved search rankings.
LEAD GENERATION
Attracting clients that are ready to hire requires an SEO strategy that looks closely at user intent. This is why we focus on highly targeted keywords with low search volumes, so you attract and convert leads that are ready to commit.
CANDIDATE ATTRACTION
If your agency takes a candidate-led approach, we can help you attract candidates that aren’t necessarily available on the market yet. To do this, we look at targeted search strings that indicate a desire to change roles, so that you’re one step ahead of the competition.
TRACKING ROI
We know that ROI in a recruitment setting is always the top priority, so we make it easy to track the deals and candidates generated through SEO activity, after all it’s in our best interest to show you that what we’re doing works!
DOES SEO WORK FOR
THE RECRUITMENT INDUSTRY?
There are 100’s of companies using Search Engines like Google to find their next recruitment partner every day!
theLEAP’s team are experienced in providing SEO services for high-growth firms in the recruitment industry – that’s our niche. Time and time again, we have found that SEO can create a sustainable flow of qualified leads for recruitment agencies!
HOW WILL YOU KNOW IF
WE’RE DOING A GOOD JOB?
There’s nowhere for us to hide! You’ll see traffic and leads generated through SEO increasing month-on-month.
We’ll measure and report on:
WEBSITE HEALTH
(score out of 100)
So you can see how our Technical SEO work is improving the speed and structure of you website.
ORGANIC TRAFFIC
So you can see how much the new traffic you’re getting from search engines every month from your SEO efforts.
LEADS GENERATED
So you can track how many leads come from the organic traffic you’re generating by leveraging SEO.
HOW MUCH WILL IT
START TO COST?
We’re flexible depending on your firm’s budget, but we find the best results for SEO are achieved with budgets of £1500+ per month.
IS THERE A MINIMUM
COMMITMENT?
We ask for a 3 month minimum commitment. It takes about 3 months to get everything optimised and to start seeing results.
FEEDBACK HIGHLIGHTS
FREQUENTLY
ASKED QUESTIONS
What is SEO?
Search Engine Optimisation (SEO) is the process of making improvements to your website, online content and digital presence to improve your rankings in Search Engines like Google, Bing and DuckDuckGo.
By implementing a strong SEO strategy, you will help your recruitment website be found higher in the results pages of search engines for searches that are relevant to your business, greatly increasing the likelihood of potential leads discovering your brand!
How does SEO work?
Search Engines like Google and Bing, use sophisticated bots and algorithms to crawl through all of the pages on your recruitment website, pulling all of the valuable information from your pages and “Indexing” them.
Once a web page is in a search engine’s index, the advanced algorithm will analyse the page according to a strict set of signals and ranking factors, to determine if and where your page should be displayed in the search results for a specific search term.
There are many factors involved in search engine’s algorithmic analysis of your website, including technical factors like site speed, the quality of your website’s content and the authoritativeness of your website as a whole.
By optimising your website to be in line with the guidelines that search engine’s algorithms follow to find relevant and authoritative search results, your recruitment website should then be easier to find for users who are searching for terms relevant to your business.
How will theLEAP make my SEO Strategy?
The SEO Strategies we make for our clients websites always start with our in-depth SEO Audit and Keyword Research. By auditing your website, we can discover issues that need to be fixed and areas that can be further optimised.
Once we have completed our audit, we will cross-reference it with our keyword research and your business goals, to prioritise our SEO work and create a strategy that suits your recruitment firm’s needs.
How long will it take to see results from SEO?
There are various factors like the competitiveness of your industry, what SEO work needs to be done, and how heavily you invest in SEO which will dictate how long it takes you to see results from your SEO investment – This is why we can not guarantee a timeline for success.
However, you should start to see the impact of our SEO efforts within the first 3-6 months of working with theLEAP, but long term SEO success is a marathon, not a sprint!
If you wish to see results from your SEO investment as soon as possible, good communication and co-operation between your firm and theLEAP is essential, the quicker our recommendations and work can be deployed to your website, the quicker you will see the impact.
How much of an investment does SEO require?
Every SEO campaign we work on for our recruitment clients, is entirely bespoke and crafted to the specific needs, goals and budget of the brand that we’re working with. Because of this our SEO services do not have a set-price.
The recommended SEO investment will be determined based on the goals of your recruitment firm and what work needs to be done to help your business achieve those goals.
Please fill out our contact form to speak to a member of theLEAP’s team if you wish to learn more about pricing.
What is an SEO audit?
An SEO Audit is the process of analysing your website, evaluating how well optimised your website is for search engines. Our auditing process will identify areas of opportunity, issues which need to be resolved and errors which could be preventing your site from ranking.
Our SEO auditing process will look at every aspect of your website to provide us with a comprehensive overview of how our SEO experts can optimise your firm’s website. Once our SEO Audit has been completed, we will use our findings to craft a bespoke SEO strategy for your recruitment firm that aligns with your business’s long term goals.
What SEO reporting is included?
theLEAP will provide you with a monthly report breaking down the traffic and leads generated by our services, as well as a health report on your site to show what areas of your website have been optimised by our SEO team.
Our reports will be tailored to your firm’s specific long term goals, providing you with everything you need to easily measure your success in a shareable dashboard report, which can be easily relayed to other stakeholders in your firm.
Why is SEO important for recruitment firms?
In a digital first world, SEO is an essential lead channel for recruitment firms looking to scale their business and drive qualified leads to their website. If you want potential leads to discover your firm’s website, SEO is a must-have.
By investing in SEO, you can put your firm and it’s website in front of decision makers who are searching for a recruitment partner that offers your services, by ensuring that your website can easily be found for searches relevant to your offering.
Why choose to work with theLEAP?
If you’re a recruitment firm looking to scale your business and drive more leads to your website through SEO, you could not find a better strategic marketing partner than theLEAP.
theLEAP has years of experience working with high-growth recruitment firms as a full service strategic marketing partner, which has given us an unmatched insight into the challenges, goals and requirements which are specific to the recruitment industry.
Our experience in the recruitment industry allows us to tailor our SEO strategies and plans to align with your firm’s specific long term goals and act as a strategic partner who understands your business as well as you do.
Can you provide SEO for a website in development?
Yes we can! Our team of SEO experts have put together a simple SEO starter pack service for websites still in development.
Our SEO starter pack service will ensure your new website launches with all the SEO basics in place.
