WANT TO LAND BIGGER CLIENTS?
START BY MARKETING
TO ONE

THE PROBLEM

You’ve got the ambition and the team but when it comes to cracking key accounts, your consultants hit a wall. Here’s why:

You’re struggling to differentiate your brand in a crowded market

Business development strategy lacks real focus

Senior stakeholders ignore templated ‘AI’ outreach

The clients you really want already work with someone else

SOUND FAMILIAR?

You’re not alone. Most recruitment firms waste time chasing leads that will never convert, while the real opportunities stay out of reach.

OUR APPROACH

Account-Based Marketing, built for recruitment firms.

ABM flips the funnel. Instead of marketing to everyone, we help you focus on the few clients that can transform your business.

Here’s how we do it:

PHASE 1:

IDENTIFY & PLAN

Build a dream client list based on your ideal contract size, sector, or location

Map key decision-makers: HR, Heads of Talent, Procurement, Hiring Managers

Audit your current touchpoints and value proposition

PHASE 3:

CONVERT & SCALE

Equip your BD team with high-impact tools: battle cards, decks, cold email flows

Track buyer engagement to prioritise warm follow-ups

Create a repeatable system to roll out ABM at scale

PHASE 2:

CREATE & LAUNCH

Design bespoke content and campaigns tailored to each account

Launch multi-touch outreach across email, LinkedIn, paid ads – even direct mail

Build high-converting microsites and landing pages to engage decision-makers

WHAT SUCCESS
LOOKS LIKE

Real campaigns. Real results.

We helped a tech recruiter land three clients in six months by directly targeting their ideal customer profile.

reply rate on cold outreach.

meetings booked with target accounts

350

in pipeline generated

WHY WORK WITH theLEAP

We’re not your average marketing agency. We specialise in working with recruitment firms and understand your world inside out. When you partner with us, you get: