THE PROBLEM
You already know your consultants are credible. Your prospects don’t.
Most recruitment firms treat social media as background noise, something they should do, but not something they expect to drive revenue.
Here’s why it breaks down:
Consultants post inconsistently or not at all
Content feels generic and interchangeable
Sales outreach lands cold, even to the right accounts
Leadership sees LinkedIn as a box‑ticking exercise
SOUND FAMILIAR?
The issue isn’t social media. It’s that most ghostwriting has no commercial intent.
OUR APPROACH
Ghostwriting built to support sales.
We don’t publish content to chase reach or impressions. We use thought leadership to make outbound warmer, replies easier, and conversations start faster.
Here’s how we do it:
PHASE 1:
IDENTIFY & POSITION
Define clear commercial positioning for each consultant or leader
Establish strong points of view tied to real sales conversations
Protect individual tone of voice, no templated posting
PHASE 2:
CREATE & LAUNCH
Extract objections, misconceptions, and buyer concerns from real deals
Build repeatable content themes that reinforce sales messaging
Ghostwrite posts that consultants recognise as their own
Launch consistent posting without draining internal time
PHASE 3:
CONVERT & SCALE
Align posting themes with outbound timing and focus accounts
Reinforce sales narratives publicly and privately
Increase confidence, consistency, and participation across teams
Create a repeatable system that scales across desks and markets
WHAT SUCCESS
LOOKS LIKE
Less friction. Better response.
Higher reply rates across LinkedIn and email outreach
Faster movement from first message to booked call
Prospects who already understand your point of view
Social activity that compounds the return on sales effort
WHY WORK WITH theLEAP
We’re not a content agency. We specialise in recruitment, sales environments, and commercial reality.
Built specifically for recruitment firms
Grounded in how deals are actually won
Focused on response, not vanity metrics
Designed to support outbound, not distract from it
