Welcome back to ‘How to create a killer marketing plan!
In part 3, we talk about the importance of choosing the right channels to reach your target audience.
In this livestream, we played a game with Chelcie and Glenn where they had to vote on whether certain channels were good or bad for lead generation.
The catch? They could only answer Yes or No!
It was eye-opening and showed just how important it is to know your audience.
So, how do you choose the right channels?
First, you need to understand your target audience. Who are they? Where do they spend their time? What kind of content do they like? Once you have a clear picture of your audience, you can start to identify the channels that will work best for you. At theLEAP we use the ‘Jobs to be done’ framework for this and have create a persona tool that will help you.
Check out the video for more insights, it’s light-hearted viewing we promise!
How to create a killer marketing plan
Nici Gomme – theLEAP
Glenn Southam – Meet
Chelcie Harry – Levin