THE PROBLEM
Most recruitment firms are good at what they do. The problem is that no one outside their network knows it. You’re winning referrals, delivering well, and then starting the new business hunt from scratch every quarter — because your firm has no visible presence between pitches.
Here’s what that looks like in practice:
Your LinkedIn page hasn’t been updated in months and your consultants post sporadically at best
You have genuine expertise and opinions — but no consistent way of getting them in front of the right people
Warm contacts go cold between briefs because there’s nothing keeping your firm on their radar
New business still depends entirely on who knows you — not on what you’ve built
SOUND FAMILIAR?
You’re not short on knowledge or credibility.
You’re short on the infrastructure to turn what you know into content that builds your reputation and generates inbound enquiries — consistently, without you having to think about it every week.
OUR ORGANIC MARKETING SERVICES
Built for recruitment firms. Designed to compound.
Organic marketing is the long game — and it’s the one most of your competitors aren’t playing. Every piece of content we create builds on the last, growing your visibility, your authority, and your pipeline without you having to pay for every click.
Four ways we make it work.
01.
LINKEDIN CONTENT & THOUGHT LEADERSHIP
Your expertise, published. Consistently.
LinkedIn is where your clients spend their working day. It’s where briefs get decided before they’re ever written up, where reputation is built before the first call, and where your competitors are conspicuously absent. We write and publish content that sounds like you — because we interview you, learn your voice, and do the rest.
What you get:
A content strategy built around your positioning and sector expertise
Ghostwritten posts for founders, directors, and senior consultants
Company page content and campaign posts for key moments
Monthly performance review to refine what’s working
The commercial upside: the right clients start recognising your name before you ever reach out — which means warmer conversations, shorter sales cycles, and briefs that come to you.
02.
EMAIL MARKETING
The list you already have is worth more than you think.
Most recruitment firms have a database full of warm contacts — former clients, referrals, people who’ve been on a call but never converted — and they’re doing nothing with it. A well-run email programme turns that dormant list into a channel that generates enquiries, keeps you front of mind, and gives you something worth sending before every business development push.
What you get:
A monthly newsletter that your contacts actually open and read
Nurture sequences for new contacts and re-engagement campaigns for cold ones
Content written in your voice — sector insight, opinion, and market commentary
Performance reporting covering open rates, clicks, and pipeline attribution
The commercial upside: your best contacts stay warm between briefs, and your firm is the first one they think of when a hiring need lands.
03.
BLOG & LONG-FORM CONTENT
Build authority. Stay visible. Drive inbound for years.
Blog content is the gift that keeps giving. A well-written piece on a topic your ideal clients care about doesn’t just get read once — it ranks in search, gets shared on LinkedIn, feeds your email newsletter, and signals expertise to every prospective client who checks you out before making a call. We research, write, and publish content that your sector actually wants to read.
What you get:
A monthly content calendar built around what your clients search for and care about
Long-form articles, guides, and market reports written in your name
SEO optimisation built in from the start — so content ranks, not just reads
Content that works across LinkedIn, email, and your website simultaneously
The commercial upside: a growing library of content that brings in qualified traffic, builds your credibility, and gives your BD team something worth sharing with every warm prospect.
04.
SEO
Get found by the clients you actually want.
Every day, hiring managers and company directors are using Google to find their next recruitment partner. If your agency isn’t showing up when they search, that brief goes to someone else. Our SEO service is a dedicated programme — covering technical, on-page, content, and backlink building — built exclusively for recruitment firms.
What you get:
On-page SEO — keyword research, metadata, and content optimisation
Technical SEO — site speed, Core Web Vitals, and crawl health
Content and lead generation — intent-led articles and service pages that rank
Backlink building — domain authority that compounds month on month
The commercial upside: qualified inbound leads from clients who found you — without you having to reach out first.
WHAT SUCCESS LOOKS LIKE
We worked with a specialist finance recruiter who had strong sector knowledge but no organic presence. Within six months of running LinkedIn content, a monthly newsletter, and a blog programme alongside SEO, they had inbound enquiries from three new clients — none of whom they’d reached out to first.
6
x
increase in LinkedIn post impressions within 90 days
47
%
average email open rate across client campaigns
3
new client enquiries from content alone within 6 months
WHY WORK WITH theLEAP
We only work with recruitment firms. That means we already understand your sector, your buyers, and the kind of content that lands with the clients you’re trying to win. We don’t need to be briefed on what your market looks like — we already know.
Most clients combine two or three of these services for maximum impact. LinkedIn content builds warm awareness, email nurtures the list, and SEO brings in cold traffic that converts. We’ll help you figure out the right combination for where you are.
When you partner with us, you get:
Recruitment-specialist writers who understand your market and speak your language
Strategy and execution under one roof — no briefing separate agencies for different channels
Commercial focus — every channel is measured against leads and pipeline, not vanity metrics
Flexible and scalable — start with one service and add more as results build
READY TO BUILD SOMETHING THAT LASTS?
Let’s talk about where your firm is visible today — and what it would take to change that.
