Building the Levin proposition for what comes next.
One model, developed across Storm2, Storm3 and Storm4.Client Background
Levin is the group behind three specialist recruitment brands: Storm2, Storm3 and Storm4.
Their mission? To build the #1 talent ecosystem for impact-driven tech businesses.
Six years embedded in their markets has given them a genuine advantage: deep industry knowledge and networks that can’t be replicated overnight.
Our job was to revisit their positioning and make sure the way they take the brand to market reflects the strength, depth and capabilities of the business they’ve built.
2019
Founded
3
Specialist Brands
US
Focused
Executive Search, Permanent and Contingent Staffing
Services Provided
The Challenge & Strategy
RESEARCH
Mapped the competitive landscape
FIND THE GAP
Spotted the white space to own
DEFINE
Set the proposition & strategy
DESIGN
Built the sites & systems
THE CHALLENGE
The business had evolved. The positioning needed to catch up. Six years in specialist markets had given Levin deep networks, genuine sector expertise and three established brands. But the way the group was positioned didn't fully capture that strength, especially within executive search.
THE STRATEGY
Turn six years of market depth into a competitive advantage. We repositioned Levin around what would be hardest for a competitor to replicate: specialist networks built over time, deep market knowledge and access to talent at every stage of the leadership journey.
The Three Brands
Three brands. Three distinct identities. One proven model running through them all.Storm2
FINTECH
#5FF0C7
VIVID TURQUOISE
#2545E5
BLUE
#050927
LEVIN NAVY
Storm3
HEALTHTECH
#47E3FE
CYAN
#7F17FB
PURPLE
#050927
LEVIN NAVY
Storm4
ENERGY & INFRASTRUCTURE
#036B60
DARK TURQUOISE
#FEAF0E
ORANGE
#050927
LEVIN NAVY
Storm2: A Closer Look
The Results
Brand strategy and messaging across three businesses - plus the website that brings it all together.
01
A brand built for senior buyers
02
One voice, three brands
03
Live in 60 days
IN LEVIN'S WORDS
Worth had a fantastic experience working with theLEAP. They were able to quickly and successfully meet and exceed our expectations, both from a skills perspective and a cultural fit standpoint.
John Doe, Marketing Director, Levin Talent.