Your hub for marketing tips, tricks and knowledge to help you grow your recruitment business.
AI is changing how recruitment businesses work. But as the technology becomes more accessible, the firms that gain the biggest advantage won't necessarily be the ones using the most AI. There is a lot
Read articleThe positioning that gets a recruitment business to its first major milestone isn't always the positioning that will take it to the next one. Growth changes a business. You move into new markets, your
Read articleThere's a version of success in recruitment that looks great from the outside, a profitable firm, loyal clients, a team that delivers, but quietly caps your growth. It's what we call lifestyle-busines
Read articleAccount-based marketing (ABM) has spent years being labelled a strategy for enterprise SaaS companies with six-figure marketing budgets. In 2026, that's no longer true, and recruitment firms that unde
Read articleMost recruitment firms don't have a marketing problem. They have a targeting problem. They invest in LinkedIn ads, content, email campaigns and sometimes even a rebrand, and wonder why the pipeline do
Read articleMost ghostwriting projects fail for a simple reason: they skip the thinking. They jump straight into posts, hooks, and formats without ever understanding the person behind the content. That’s why a lo
Read articleIn today's digital age, social media has become an integral part of our lives. It has transformed the way we connect, communicate, and consume information. But did you know that social media is not ju
Read articleIn today's digital age, B2B event marketing has taken on a whole new dimension. With the rise of online events, businesses have the opportunity to reach a wider audience, generate more leads, and maxi
Read articleMost people know that that content is the key to an effective marketing strategy, however few are maximising the content they have, even fewer have a strategy for the future content they intend to cre
Read articleDid you know that 90% of well-known companies currently invest in artificial intelligence? 83% of those companies feel AI will help them get ahead of the competition, and that’s certainly true when it
Read articleCovid, Brexit, the War in Ukraine, and now a recession. Following a tough few years, it’s no wonder leaders are looking to artificial intelligence (AI) to make life easier. After all, AI-powered algor
Read articleDid you know that over 55% of major global brands are using artificial intelligence (AI) tools to create content? That’s according to a study by digital asset management platform, Bynder, who works w
Read articleSurely you won’t think we’re biased when we say that marketing plays a crucial role in the growth of a recruitment business?! Ok yes, we probably are biased, but that doesn’t mean it isn’t true! You’r
Read articleWe’ve already explored what SEO is and why it matters. So, next up on our podcast revealing “ How to Unlock the Power of SEO,” we ask: what role does blog content play in SEO? In our most recent epis
Read articleHands up if you’re in marketing and have been probed by the board on why your competitors are ranking more highly than you on Google. Yep. We’ve all been there. And if you’re just getting started with
Read articleA Keyword map is a crucial aspect of on-page SEO where keywords are assigned to various pages on a website. This process helps search engines understand the relevance of a page to search intent and al
Read articleAs we reach the final episode of our livestream on ‘ How to create a killer marketing plan ’, it’s time to focus on measuring metrics and reporting results. So which aspects of your marketing activity
Read articleThe topic of our fourth livestream in the How to Create a Killer Marketing Plan series with Chelcie Harry of Levin Group and Glenn Southam of Meet was Lead Generation VS Demand Generation. You’re prob
Read articleHave you ever found it tricky to understand your ideal customers? Well, fear not because there's a new tool in town called and it's theLEAP's Persona Building Tool. And let me tell you, it's a real ti
Read articleIn part two of our series of livestreams on How to Create a Killer Marketing Plan, we concentrated on the juicy topic that’s segmentation. Our Director, Nici Gomme, met back up with Meet’s VP of Mark
Read articleIn part one of our livestream, we covered aligning with company goals/marketing objectives, and in part two we took a deep dive into personas. In fact, all this talk of personas has led to us creating
Read articleHey everyone, welcome back to our series on 'How to Create a Killer Marketing Plan'! In part four, we talked about how to strike the right balance between generating demand and generating leads for yo
Read articleSo you're a high-growth recruitment firm looking to grow your business. That's great news! But before you jump headfirst into the world of marketing, it's important to understand the difference betwee
Read articleWelcome back to 'How to create a killer marketing plan! In part 3, we talk about the importance of choosing the right channels to reach your target audience. In this livestream, we played a game with
Read articleAre you ready to take your marketing strategy to the next level? In this series "How to Create a Killer Marketing Plan", Nici meets with Chelcie Harry - Levin, Glenn Southam - Meet to cover covering e
Read articleReady to supercharge your marketing plan? 💪 This is part two of our live series on " How to Create a Killer Marketing Plan " and this time we focus on segmentation. During the live, Nicola Gomme, Gle
Read articleAn effective SEO strategy starts with a well-planned keyword list. It is the framework for nearly every facet of SEO including content creation, anchor text for links, meta data and more. In this post
Read articleAs a recruitment firm, you know that the success of your business depends on having a steady stream of clients and candidates. Lead automation plays a key role in achieving this. Lead automation helps
Read articleWhen you're actively trying to generate new leads for your recruitment business, it's important to measure the success of your efforts so that you know what works - and what doesn't. Knowing which KPI
Read articleOne of the key roles of a B2B Marketing team is to generate leads for the business, recruitment companies are no exception. If your marketing team isn't generating leads, the good news is that you've
Read articleTell us about the commercial challenge in front of you. We will tell you plainly whether one of our solutions is the right answer, and how we would approach it.
