Turning consultant expertise into LinkedIn results
Through ghostwritten LinkedIn content, theLEAP helped five Spencer Ogden consultants bring their specialist market knowledge to a wider audience. The campaign generated 38 report downloads, with 58% from hiring-side contacts.
- 38Report downloads
- 58%From hiring-side contacts
- 36,525Impressions on one consultant post
01
Client background
Spencer Ogden is a global specialist recruitment firm connecting businesses with talent across Critical Infrastructure, Renewables & Sustainability, Natural Resources and Finance.
With operations spanning North America, EMEA and APAC, the firm combines sector expertise, market intelligence and long-standing relationships to help organisations secure specialist talent for complex projects.
02
The challenge
Turning specialist knowledge into content that reaches the right people.
- Spencer Ogden's consultants bring specialist market knowledge and first-hand experience of the challenges facing employers across the sectors they recruit in.
- The opportunity was to build on that expertise, creating LinkedIn content that reflected each consultant's individual perspective while connecting their insights to Spencer Ogden's wider market research.
- The aim was to strengthen visibility, encourage meaningful engagement and reach professionals involved in hiring decisions.
03
Building the Bottleneck campaign
To promote Spencer Ogden's Q3 2026 Bottleneck Report, theLEAP created a consultant-led LinkedIn campaign, combining ghostwritten content for five specialists with supporting company-page activity.
- 01 / The report
Market intelligence
Spencer Ogden's Q3 Bottleneck Report explored MEP engineering talent shortages across US and EMEA data centre markets.
2Editions · US & EMEA - 02 / The ghostwriting
Five distinct voices
theLEAP developed LinkedIn content tailored to five consultants, bringing the report's findings into relevant industry conversations.
5Consultant voices - 03 / The amplification
Reach and downloads
Consultant posts and supporting company-page activity helped audiences discover and download the report.
38Tracked report downloads
04
The results
- 0138
Unique report downloaders
De-duplicated by email
Campaign-wide
- 0258%
Hiring-side contacts
22 of 38 downloaders
Campaign-wide · 22 of 38
- 0336,525
Impressions
On one consultant post
Single-post result
- 01Specialist content
- 02Relevant audiences
- 03Measurable engagement
Across the month-long campaign, 38 unique individuals downloaded Spencer Ogden's Bottleneck Report, with 58% identified as hiring-side contacts.
The content reached audiences across 15 countries, while standout consultant posts generated significant visibility on LinkedIn.
The results demonstrated how specialist market knowledge could be used to engage relevant audiences and encourage further interaction with Spencer Ogden's research.
05 · Consultant impact
From consultant to market voice
Lachlan Muir
Data Centre PMO Lead, Spencer Ogden
Impressions on a single post
36,525
26 of 38
Tracked downloads attributed to Lachlan's posts
41,629
Impressions across his four Bottleneck posts
Lachlan's LinkedIn content was a standout part of the campaign, combining specialist market knowledge with a clear perspective on the challenges facing data centre employers.
One post explored how data centre projects compete with other sectors for MEP engineering talent, using Spencer Ogden's research to bring a wider hiring challenge into focus.
The post achieved 36,525 impressions, while his four campaign posts reached a combined 41,629 impressions.
His content also accounted for 26 of the campaign's 38 tracked report downloads, demonstrating how consultant-led content can turn engagement into measurable action.
06
What made it work
The research supplied the evidence. The consultants supplied the point of view.
The strongest-performing content did more than share market data. It gave the findings context, drawing on the consultants' experience to explain what they meant for employers.
Across the campaign, personal and opinion-led posts performed particularly well, while image-led content achieved higher average impressions than link-preview posts.
By combining credible research with individual perspectives, theLEAP helped Spencer Ogden create LinkedIn content that felt relevant to its audience and encouraged further engagement.
Key takeaways
- 01
Expertise builds credibility.
Content grounded in consultants' specialist knowledge gives audiences a reason to pay attention.
- 02
Perspective makes it relevant.
Connecting research to real hiring challenges helps turn market data into useful conversations.
- 03
Consistency builds visibility.
Bringing consultant and company-page content together creates more opportunities to reach relevant audiences.
Your consultants already know their markets. Let's make that expertise work harder.
Turn specialist knowledge into LinkedIn content that reaches the people you want to work with.