SEO FOR
RECRUITMENT AGENCIES
Get found by the clients you actually want
THE PROBLEM
Every day, hiring managers, heads of talent, and company directors are using Google to find their next recruitment partner. If your agency isn’t showing up when they search, that brief goes to someone else.
Here’s what that looks like in practice:
Your website ranks on page two or three, where no one looks
Competitors who are no better than you are winning briefs simply because they’re easier to find
The organic traffic you do get isn’t converting – wrong intent, wrong audience
New business still relies on referrals and relationships, not a channel you can scale
SOUND FAMILIAR?
Search is one of the highest-intent channels there is. When a business is actively looking for a recruitment partner, they’re not browsing, they’re ready to make a decision.
The question is whether they find you or your competitor.
A well-executed SEO strategy doesn’t just drive traffic. It puts your firm in front of the right clients at exactly the right moment.
OUR SEO SERVICES
Built for recruitment firms. Focused on one thing: qualified leads.
We don’t offer generic SEO. Everything we do is built around the specific search behaviour of hiring managers and business leaders looking for recruitment partners, which means higher-quality traffic and better-converting leads.
Here’s how we make it work.
01.
ON-PAGE SEO
Make every page work harder for your business.
On-page SEO is about making sure that when the right person lands on your site, the right signals are in place, for both them and the search engines deciding where to rank you.
We audit every page of your site, identify what’s holding you back, and optimise your content, structure, and metadata so Google understands exactly who you are and who you serve.
What we do:
In-depth SEO audit to identify issues and opportunities
Keyword research focused on client-intent searches, not just volume
Page-by-page optimisation of content, headings, and metadata
Internal linking strategy to build authority across your site
The commercial upside: a website that ranks for the searches your ideal clients are actually making — and converts them when they land.
02.
TECHNICAL SEO
Give search engines no reason to rank someone else above you.
Technical SEO is the infrastructure your rankings are built on. A slow, poorly structured site will underperform no matter how good your content is. We fix the technical issues that hold recruitment websites back; site speed, crawlability, mobile performance, structured data, so the rest of your SEO work can actually land.
What we do:
Full technical audit covering speed, structure, and crawl issues
Core Web Vitals optimisation for better rankings and user experience
Mobile performance fixes — critical given how many clients search on the go
Ongoing health monitoring so issues are caught before they cost you rankings
The commercial upside: a site that Google trusts enough to rank — and that clients trust enough to contact you from.
03.
CONTENT & LEAD GENERATION
Attract clients who are ready to hire — not just browsing.
Most SEO focuses on volume. We focus on intent. The clients worth winning aren’t searching generic terms, they’re searching for specific things: a fintech recruiter in London, a firm that specialises in their sector, an agency with a track record they can verify.
We build and execute a content strategy that puts you in front of those searches, and turns that traffic into enquiries.
What we do:
Content strategy built around the specific searches your ideal clients make
Blog and thought leadership content that builds authority in your niche
Service page copy that ranks and converts
Content publishing, optimisation, and performance tracking
The commercial upside: a steady, compounding flow of qualified inbound leads from clients who have already decided they need what you offer.
04.
BACKLINK BUILDING & AUTHORITY
Build the credibility Google rewards with rankings.
Rankings aren’t just about what’s on your site, they’re about how authoritative your site appears to search engines. Backlinks from relevant, credible sources tell Google your firm is worth ranking. We build those links strategically, in a way that compounds over time.
What we do:
Targeted outreach to relevant recruitment and business publications
Digital PR that earns links through thought leadership and data
Competitor backlink analysis to identify and close ranking gaps
Ongoing link monitoring to protect your authority profile
The commercial upside: domain authority that makes every other piece of your SEO work more effective — and harder for competitors to overtake.
WHAT SUCCESS LOOKS LIKE
Real campaigns. Real results.
We worked with a specialist tech recruiter that had strong delivery credentials but minimal organic presence. Within six months of launching a focused SEO programme, covering technical fixes, intent-led content, and targeted backlink building, their website was generating more inbound enquiries per month than it had in the entire previous year.
312
%
increase in organic traffic within 6 months
4
x
more inbound enquiries from search vs the previous year
1
st
page rankings for 14 target keywords within 90 days
HOW WE MEASURE SUCCESS
There’s nowhere for us to hide – and that’s exactly how we like it.
Every month you’ll receive a clear report showing the metrics that actually matter to your business. Not vanity numbers. Not impressions. The stuff that tells you whether your SEO investment is working.
WEBSITE HEALTH
So you can track how our technical work is improving the speed, structure, and crawlability of your site over time.
ORGANIC TRAFFIC
So you can see exactly how much new traffic your site is generating from search each month and whether it’s growing.
LEADS GENERATED
So you can see how many qualified enquiries are coming directly from organic search, not just traffic, but pipeline.
WHY WORK WITH theLEAP
We only work with recruitment firms. That means we understand the search behaviour of your buyers, the hiring managers, heads of talent, and business owners who are looking for partners like you, and we know how to put your firm in front of them.
We don’t need a six-week onboarding process to get up to speed. We already know your market, your language, and what good looks like.
When you work with us, you get:
Recruitment-specialist SEO, we know the sector, the buyers, and the search landscape
Strategy and execution under one roof, no briefing multiple agencies
Commercial focus, every decision is measured against leads and pipeline, not just rankings
Transparent monthly reporting, you’ll always know exactly what your investment is doing
WHAT DOES IT COST?
Every engagement is bespoke — the right investment depends on your goals, your current position, and how competitive your niche is. We find the best results are achieved with budgets of £1,500+ per month, and we’ll always be upfront about what’s realistic for yours before we start.
IS THERE A MINIMUM COMMITMENT?
We ask for a 3-month minimum. SEO takes time to build — the first 90 days are about getting the foundations right and starting to see momentum. After that, results compound month on month.
FREQUENTLY ASKED QUESTIONS
What is SEO and why does it matter for recruitment firms?
Search Engine Optimisation is the process of improving where your website appears in Google and other search engines for searches relevant to your business. For recruitment firms, that means showing up when hiring managers and business leaders search for a partner in your sector. The firms that appear on page one get the brief. The ones that don’t, don’t.
How does SEO actually work?
Search engines use bots to crawl and index your website, then rank each page against hundreds of signals — content quality, site speed, authority, relevance, and more. By optimising your site against those signals, we make it easier for Google to understand who you are, who you serve, and why you deserve to rank above competitors. The goal isn’t just traffic — it’s the right traffic.
How long does SEO take to show results?
You’ll typically start to see meaningful movement within 3 to 6 months. The timeline depends on how competitive your niche is, what technical shape your site is currently in, and how quickly our recommendations can be implemented. What we can tell you is that results compound — the longer you invest in SEO, the stronger your position becomes and the harder it is for competitors to displace you.
How will theLEAP build my SEO strategy?
Every strategy starts with an in-depth audit of your current website and keyword research focused on the searches your ideal clients are actually making. We then prioritise our work based on what will have the biggest commercial impact — fixing technical issues, optimising existing pages, building content, and developing your authority over time. Nothing is generic; it’s all built around your niche and your growth goals.
How much does SEO cost?
Every engagement is priced based on your specific goals and what needs to be done to achieve them. We find the best results come from budgets of £1,500 or more per month. We’ll always give you a clear picture of what’s realistic for your investment before we start — no surprises. Get in touch to discuss your firm’s situation.
What does an SEO audit involve?
An SEO audit is a comprehensive analysis of your website — covering technical performance, on-page optimisation, content quality, and authority signals. We use the findings to build a strategy that’s prioritised around the issues most likely to affect your rankings and the opportunities most likely to generate qualified leads. You’ll receive a clear report and a plan, not a list of jargon.
What reporting will I receive?
Every month you’ll receive a report covering organic traffic, leads generated, keyword rankings, and website health score. It’s designed to be clear and stakeholder-ready — you’ll be able to see exactly what’s moving and why, without needing to interpret complex analytics dashboards yourself.
Why is SEO important for recruitment firms?
Search is one of the highest-intent channels available. When a business is actively looking for a recruitment partner, they’re not browsing — they’re ready to make a decision. If your firm doesn’t appear at that moment, the brief goes to someone else. SEO is how you make sure that doesn’t happen.
Why choose theLEAP for SEO?
We only work with recruitment firms. That means we understand the search behaviour of your buyers, we know the competitive landscape your website sits in, and we don’t waste time getting up to speed on your market. Everything we do is focused on one outcome: qualified leads from the clients you actually want to win.
Can you provide SEO for a new website?
Yes. We offer an SEO starter pack service designed for websites still in development or recently launched. It ensures your site goes live with the right foundations in place — so you’re not starting from scratch on day one. Find out more about our SEO starter packs here.
READY TO START GETTING FOUND BY THE RIGHT CLIENTS?
Let’s talk about where your firm sits in search right now, and what it would take to change that.
